A useful approach to researching a market:
1. Look for market research and industry reports relevant to your market.
2. Read these reports and look at the footnotes to identify additional information you would like to find.
3. Look for further information in articles or using the links on pages of this guide.
4. If needed, conduct your own primary market research.
In addition to the sources on this guide, sources from the Industry Research guide may be useful.
If you are researching media campaigns/outlets, see the Marketing & Advertising guide.