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Market Research

Market Research Reports: EMU Subscriptions

Industry Overviews

Market Research Firm Web Sites

If you already found a good report in Mintel, you may want to skip links in this box. If your market is not covered by Mintel (such as industrial products), then "gleaning" a little info from these sites can be useful. Warning: You can't get the full reports, so looking at these sites can be a little frustrating!

Although EMU does not have a subscription for reports from the firms listed below, you can gather some useful info on market research firm sites. Sometimes press releases or report brochures/summaries offer trend info or key data. Browsing a report table of content can give you ideas on aspects of the market that merit investigating in articles and other sources.

See Also

Researching Markets

A useful approach to researching a market:

1. Look for market research and industry reports relevant to your market.

2. Take some time to read these and make notes on additional information you would like to find.

3. Look for further information in articles or using the links on pages of this guide.

4. If needed, conduct your own primary market research.

Where else to look

In addition to the sources on this guide, sources from the Industry Research guide may be useful.

If you are researching competitors or market share, see the Company Research guide.

If you are researching international markets, see the International Business guide. 

If you are researching media campaigns/outlets, see the Marketing & Advertising guide.

Get Research Help

Call 734.487.2445 during open hours

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Business Librarian

Meryl Brodsky
(734) 487 - 2574
EMU Library, Halle 103
COB, Owen 404