this ebook "provides an intermediate-level statistical overview of the analysis of complex sample survey data." Only one person at a time can read this ebook.
Although the authors use Stata for most examples in the text, they offer SAS, SPSS, SUDAAN, R, WesVar, IVEware, and Mplus software code for replicating the examples on the book's website: http://www.isr.umich.edu/src/smp/asda/
The following key areas are explored in detail:
*An historical overview of survey research
*The process of preparing the survey and designing data collection
*Methods of detecting bias and improving data quality
*Strategies for combining quantitative and qualitative approaches
*The survey within global and local contexts
This reference describes measures used in consumer behavior and market research. Each scale includes: the construct, description, development, samples, validity, scores, source, references and other items. This book includes personality scales and other questionnaires that could be useful for management, psychology, education, or HR.