Social Science Data Sources & Statistical Methods

"Best practices to create and implement highly effective web surveys"
Scroll down for table of contents.

Entries include survey stat methods, sampling, ethics, questionnaires, nonresponse issues, operations issues, etc.

this ebook "provides an intermediate-level statistical overview of the analysis of complex sample survey data." Only one person at a time can read this ebook.

Although the authors use Stata for most examples in the text, they offer SAS, SPSS, SUDAAN, R, WesVar, IVEware, and Mplus software code for replicating the examples on the book's website: http://www.isr.umich.edu/src/smp/asda/

The following key areas are explored in detail:
*An historical overview of survey research
*The process of preparing the survey and designing data collection
*Methods of detecting bias and improving data quality
*Strategies for combining quantitative and qualitative approaches
*The survey within global and local contexts

"The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume has reviews of 400 scales that were reported recently in the top journals that publish studies of consumer research. Each review describes the scale items (questions, statements, or semantic differentials) as well as information about the measure's origin, previous users, and measurement quality."