Read the brief profile of your company on Hoovers:
After you graduate, you can still get access to Business Insights, General BusinessFile, and other databases via the Michigan Electronic Library at mel.org
This link takes you to a different Research Guide with additional sources for researching companies.
Company Directory (Hoovers)
What are the purposes of a company directory?
Strengths as a source?
Weakness?
Business Information Database (Business Insights)
What is the purpose?
Published SWOT
Strengths?
Weakness?