MKTG 461 - Sales Operations Management

Quick Company Profile

Read the brief profile of your company on Hoovers:

After you graduate ...

After you graduate, you can still get access to Business Insights, General BusinessFile, and other databases via the Michigan Electronic Library at mel.org

More Sources of Company Info

This link takes you to a different Research Guide with additional sources for researching companies.

Thinking about Information Sources

Company Directory (Hoovers)

What are the purposes of a company directory?

Strengths as a source?

Weakness?


Business Information Database (Business Insights)

What is the purpose?  

Published SWOT

Strengths?
Weakness? 

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