MKTG 461 - Sales Operations Management

Quick Company Profile

Read the brief profile of your company on Hoovers:

After you graduate ...

After you graduate, you can still get access to Business Insights, General BusinessFile, and other databases via the Michigan Electronic Library at

More Sources of Company Info

This link takes you to a different Research Guide with additional sources for researching companies.

Thinking about Information Sources

Company Directory (Hoovers)

What are the purposes of a company directory?

Strengths as a source?


Business Information Database (Business Insights)

What is the purpose?  

Published SWOT


Get Research Help

Use 24/7 live chat below or:

In-person Help Summer 2024 Mon-Thur, 11am - 3pm

Email or phone replies

Appointments with librarians

 Access Library and Research Help tutorials