MKTG 461 - Sales Operations Management

Article Databases

ProQuest (ABI/INFORM) Search Tip

Here are some keywords and phrases that may be useful in your searches. There may be additional terms that are useful--when you find a relevant article, examine the record for additional terms you might be able to try.

Sales
Marketing
Market Strategy
Trends

Competition
Market Share

Markets
Target Markets
Market Segments
Market Segmentation
Customers

Product Lines
Product Development
Product Introduction

Direct Selling
Direct Marketing
Telemarketing
Sales Promotions

Distribution Channels
Electronic Commerce
Value Added Resellers

Example search:
Dell AND (sales OR marketing OR market strategy OR trends)

Results from the search above must use the term Dell and ANY ONE of the terms in the parentheses connected with OR.

Using ProQuest PowerSearch

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