Market Research Reports: EMU Subscriptions
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Mintel Market Research Reports This link opens in a new windowExtensive reports on US and European consumer product markets. Each report offers data and analysis of the competitive landscape, market-share analysis and consumer profiles. Reports sometimes include data from Simmons Market Research.
NOTE: Every time you use the service, you must click on an agree button stating that the Mintel market research reports will only be used for academic research, and will not be used to benefit a company. -
Sports Market Analytics This link opens in a new windowSubject: Sport Fan Market, Sports Industry, Sporting Goods, Recreation, Pro Teams, Collegiate Sports
Info type: market research reports, participation statistics, demographics, customer expenditure statistics, directory info, articles on market trends.
Access Tips: If tables don't display properly, try using Internet Explorer browser.
Market Research Firm Web Sites
If you already found a good report in Mintel, you may want to skip links in this box. If your market is not covered by Mintel (such as industrial products), then "gleaning" a little info from these sites can be useful. Warning: You can't get the full reports, so looking at these sites can be a little frustrating!
Although EMU does not have a subscription for reports from the firms listed below, you can sometimes gather useful info on market research firm sites. Sometimes press releases or report brochures/summaries offer trend info or key data, such as market size. Browsing a report table of contents can give you ideas on competitors, global issues, and new products, or other aspects of the market that merit further investigation via article research or other sources.
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InformaMarket Trends reports on Pharma, Telecoms & Media, Health & Nutrition, Aviation and Specialism (which is trust in media). Full reports are too expensive to buy; however the trends include useful info such as the rate of market growth, forecast of market size, or other statistics.
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ForresterForrester is known for reports on IT & technology sectors. Use search box to explore. May be able to find statistical charts on your topic.
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FreedoniaReports on many industries, especially useful for industrial products. Full reports too expensive for students; but report description may offer info such as industry growth forecast. Industries include automotive & transportation, chemicals, construction & building materials, electronics, energy/power equipment, household appliances, industrial components & equipment, biotechnology & medical products, packaging, & plastics.
Full reports cost $$$ - but bits of useful info on site. -
Frost & SullivanCovers industrial sectors that many firms don't cover; conversely F&S doesn't tend to cover consumer market products. Sectors include aerospace & defense; automotive & transportation; chemicals & materials; food & beverage ingredients; electronics (including semiconductors); environment & energy; healthcare; industrial automation; & communication technologies.
Press releases on site may give some key statistics.
More Sources for Market Research
This link takes you to another research guide with more sources for doing market research.
Thinking about Information Sources
Market Research Firms
Advantages?
Disadvantage?
Market research firms usually specialize in covering specific industry types, so sometimes you need to go to a specific firm to find relevant reports. Mintel is excellent for consumer products, Frost and Sullivan is better for high tech and industrial products, Forrester specializes in tech industries, SBRN specializes in sports related markets, Euromonitor is better than other firms at covering markets in developing countries, etc. Unfortunately, EMU does not have a subscription to products from all of these firms.