Market Research
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Mintel Market Research Reports This link opens in a new windowThough Mintel focuses on consumer products, it also has detailed profiles of different customer segments.
See below for user guide to creating an account and downloading data from Mintel.
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Statista This link opens in a new windowSearch for statistics, demographics, opinions, data series and studies on many topics and industries. Useful for all subject areas.
Families
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Family Friendly Guidelines - Marketing to familiesThe aim of this publication is to improve children and families’ access to and participation in arts activities.
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Family Learning 101 - Engage FamiliesThere is no single definition of family in the 21st century. That said, research shows most families want similar things from their experience.
Millennials
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Best Global BrandsAnnual report from Interbrand ranks global brands.
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Building Millennial Audiences: Barriers and OpportunitiesThe Wallace Foundation, Building Audiences for Sustainability January 2017
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Millennial Impact ReportThe Millennial Impact Project is the largest body of data and analysis on how US millennials interact with causes. Since beginning the study in 2009, Achieve has researched the behavior and preferences of more than 100,000 millennials (born 1980-2000) through surveys, focus groups and one-on-one interviews.
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The Art of Attraction: How to Grow Your Millennial Arts AudienceAmerica’s largest generation is showing strong numbers, passion, and promise for all things arts.
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Marketing the Arts to a 21st Century AudienceArticle describing how Denver arts organizations are marketing to new audiences.
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Broadway is Cool Again because Millennials are Artsier than we ThoughtArticle about how receptive Millennials are to events that are marketing and selling tickets via mobile technology.
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The Experience Movement: Research Report How Millennials are Bridging Cultural & Political Divides OfflineThese findings are from research conducted by Ipsos and CrowdDNA in April, 2017 on behalf of Eventbrite. A sample of 2,012 adults age 18+ were surveyed online in English.
Tourists
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Cultural Tourism: Attracting Visitors and their SpendingBy Americans for the Arts
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National Assembly of State Arts AgenciesThis is a link to reports on Cultural Tourism.
