||News and Popular Magazines
||Academic Reference Books
||Original research or arguments that contribute to scholarly debate.
||Practical information for members of a profession, industry, or organization: news, trends, products, research summaries.
||Information, entertainment, news, and opinions for the general public.
||Overviews of topics and sub-topics, factual information, and neutral perspectives on scholarly debates or theories.
|Writing Style / Audience
||Specialized vocabulary or jargon. Written for scholars and specialists.
||Specialized vocabulary or jargon. Written for professionals.
||Vocabulary understood by anyone with an upper elementary education. Written for consumer groups and the general public.
||Specialized vocabulary, but with definitions or explanations provided. Written for college students, specialists, and scholars.
||Scholars or researchers. Academic credentials, degrees, or affiliation are almost always provided.
||Journalists or professionals, industry, or organization. Credentials often provided.
||Journalists. Credentials are rarely provided.
||Scholars or experts who may be professional writers or journalists. Credentials, degrees, or affiliation are sometimes provided.
|References / Bibliography
||Documentation of sources, quotes, facts, and ideas is required. Must be cited in footnotes or a bibliography.
||Documentation of sources not required, though there are sometimes brief bibliographies of further readings.
||Documentation of sources is rare.
||Documentation is common. Most offer references or recommended reading after each entry or article, or compiled at the end of the entire source.
||Few, if any, advertisements.
||Moderate number of advertisements targeted to the interests of the members of a profession, industry, or organization.
||Large number of advertisements for a wide variety of products that appeal to the target population.