MKTG 369 - Advertising

Warc

Current News on the Media

These are all free web sites.

Online Advertising Networks & Platforms

Standard Rate and Data Service - SRDS

Each section of SRDS works differently.  The Learn About links have short instructional videos. These will save you time in figuring these out!

Direct Marketing

Internet and Mobile

Magazine

EMU has an SRDS subscription for consumer magazines, websites, and tv and cable ad rates (see above). However, the sources below are also useful.

Newpapers

Out of Home

Product Placement

Radio

Television

Note: Unfortunately, it is usually not possible to find published rates for TV ads. Your options are to:
1. estimate TV ad costs based on historical cost trend info
2. contact the TV channel to ask about rates

All Media

eBooks on Media Planning

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Amy Fyn's picture
Amy Fyn