Social Media for Business

Resources pertaining to the use of social media sites for business. Used in IS310 and IS425.

Industry News

Select Readings on Social Media

Aral, S., & Dellarocas, C. (2013). Social media and business transformation. Information Systems Research24(1), 3–13. http://dx.doi.org/10.1287/isre.1120.0470

Kalampokis, E., Tambouris, E., & Tarabanis, K. (2013). Understanding the predictive power of social media. Internet Research, 23(5), 544–559. doi:10.1108/IntR-06-2012-0114

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. doi:10.1016/j.bushor.2009.09.003

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