Key Resources
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ProQuest One Business This link opens in a new window
Key source for business articles.
Subjects: Accounting, Auditing, Business, Communications, Economics, Ed Leadership, Entrepreneurship, Finance, Health Admin, Hotel Restaurant Mgmt, Management, Public Admin, Technology
Info type: scholarly articles, professional articles, magazine articles, news, reports, dissertations
Brief Instruction Video: ProQuest Basics -
Mintel Market Research Reports This link opens in a new windowSubject: Market research for consumer products in U.S. and Europe
Info type: market research reports, customer demographics, competitive analysis, market-share analysis, articles on market trends
Access Tips: Academic use only.
Advertising Trade Periodicals
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Advertising AgePublishes articles on all aspects of the advertising industry.
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AdweekIncludes articles on brand marketing strategies and trends formerly found in BrandWeek.
Advertising Red Books
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Advertising Red Books - now Winmo This link opens in a new window
Search for advertisers and agencies using the search box at the top of the page.
EMU's subscription does not include: upload a prospect list, Adbeat, WinmoTalk, or alerts.
IMC Scholarly Journals
This is a selected list of journals that publish articles on IMC topics.
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International Journal of AdvertisingIJA "publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC)."
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International Journal of Integrated Marketing CommunicationsIJIMC "is devoted to dissemination of info about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results."
For past issues, use menu in header.Journal of AdvertisingThe Journal of Advertising is "devoted to the development of advertising theory and its relationship to practice."Journal of Advertising ResearchJournal published by the Advertising Research Foundation (ARF).Journal of Interactive MarketingPublishes "original research in interactive marketing."Journal of MarketingFlagship journal of the American Marketing Association.Journal of the Academy of Marketing Science JAMS"JAMS is the official journal of the Academy of Marketing Science. JAMS is a literature-based, scholarly journal devoted to the dissemination of theory and research in the substantive domain of marketing."
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Research Guides
These research guides are esp. useful for advertising projects: