MKTG 369 - Advertising

Key Resources

Advertising Trade Periodicals

Advertising Red Books

IMC Scholarly Journals

This is a selected list of journals that publish articles on IMC topics.

Get Research Help

Use Ask a Librarian chat right now, or:

Email or phone replies

 Access Library and Research Help tutorials

Virtual appointments with subject librarians

Research Guides

These research guides are esp. useful for advertising projects: