Social Media for Business

Resources pertaining to the use of social media sites for business. Used in IS310 and IS425.

Select Readings on Social Media Analytics

Krantz, M. (2013, May 28). Why Smart Investors Need to Be Social-Media Savvy. Retrieved May 20, 2014, from
Sprenger, T. O., Tumasjan, A., Sandner, P. G., & Welpe, I. M. (2013). Tweets and Trades: the Information Content of Stock Microblogs. European Financial Managementdoi:10.1111/j.1468-036X.2013.12007.x
Zheludev, I., Smith, R., & Aste, T. (2014). When Can Social Media Lead Financial Markets? Scientific Reports4doi:10.1038/srep04213 

Select Books


Tracking Business Info with Microblogging Sites

Tracking Business Info with Twitter (video)

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