Social Media for Business

Resources pertaining to the use of social media sites for business. Used in IS310 and IS425.

Select Readings on Market Behavior

Hon-Snir, S., Kudryavtsev, A., & Cohen, G. (2012). Stock market investors: Who is more rational, and who relies on intuition?International Journal of Economics and Finance, 4(5), 56-72.

Kurov, A. (2010). Investor sentiment and the stock market’s reaction to monetary policy. Journal of Banking & Finance, 34(1), 139–149. doi:10.1016/j.jbankfin.2009.07.010

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