The answers to these questions determine the best starting point for your research.
If you know which category fits, use the appropriate tab to the right to start your research.
If you don't know, look for a profile in Hoover's (link below). If you find your company in Hoover's, examine the info to see if your company is traded on a stock exchange, is a subsidiary, or is a private company.
If you can't find the company in Hoover's, try the other directories linked below.
If you can't find the company in any of the directories:
If you aren't getting anywhere, ask a librarian for some help!
When a company is owned by another company, the company traded on the exchange that owns other companies is called the parent company; the companies under the parent are called subsidiaries.
If your company is a subsidiary, you will need to research the parent company. You might not be able to find separate financial info on the subsidiary. However, many details on the subsidiary might be found in the parent company's SEC filings (esp. the 10-K report), articles, and other sources.
Sometimes a student has trouble finding a company, because the word the student is searching is actually a brand name. Sometimes a brand and company name are the same; but sometimes the brand is produced by a company with a different name. For example, Kleenex is made by Kimberly-Clark.
There is a large free database that can be used to identify brand owners. It's also possible to search for a brand name in Advertising RedBooks or ABI/INFORM (ProQuest).