What is a SWOT?
A SWOT is a common analysis tool used to show a company's competitive position within it's industry. It identifies what makes the company a unique competitor, what it's problems are, possible growth opportunities, and legal, political, and environmental threats to that growth. An analysis is a snapshot in time, so it needs to be updated as conditions change.
S=Strengths
W=Weaknesses
O=Opportunities
T=Threats
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SWOT TemplateGood overview document also includes a nice set of tools from the Rapid BI site.
SWOT Template and Explanation
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Introduction to SWOT AnalysisThis is a brief presentation that explains how to do a SWOT analysis. Please see the notes pages of the slides for a more detailed explanation.
