Research Guides: Entrepreneurship: Market Research for Small Business

Demographics Now

This database can be really useful for small business market research!

Census Data
Census and business demographic data.
U.S. Census Bureau - Consumer Expenditure Survey
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, databases, news releases, reports, and public use microdata files. CE data are collected by the Census Bureau for BLS in two surveys, the Interview Survey for major and/or recurring items and the Diary Survey for more minor or frequently purchased items.

Industry Research
This guide provides links to databases, reference sources, and Web sites that are useful in researching industry conditions. Some small business industry sectors are less well covered by standard sources, so it is possible that only some of the listed industry resources will be useful.
Market Research
This guide directs you to useful sources on consumer spending, consumer lifestyles and attitudes, population or business demographics, and market research.
Company Research
Sources listed in this guide can be used to research competitors. If your potential competitors are private companies, it will be more difficult to find information on them.

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Subjects: Business, Economics