If you already found a good report in Mintel, you may want to skip links in this box. If your market is not covered by Mintel (such as industrial products), then "gleaning" a little info from these sites can be useful. Warning: You can't get the full reports, so looking at these sites can be a little frustrating!
Although EMU does not have a subscription for reports from the firms listed below, you can sometimes gather useful info on market research firm sites. Sometimes press releases or report brochures/summaries offer trend info or key data, such as market size. Browsing a report table of contents can give you ideas on competitors, global issues, and new products, or other aspects of the market that merit further investigation via article research or other sources.
A useful approach to researching a market:
1. Look for market research and industry reports relevant to your market.
2. Read these reports and look at the footnotes to identify additional information you would like to find.
3. Look for further information in articles or using the links on pages of this guide.
4. If needed, conduct your own primary market research.
In addition to the sources on this guide, sources from the Industry Research guide may be useful.
If you are researching competitors or market share, see the Company Research guide.
If you are researching international markets, see the International Business guide.
If you are researching media campaigns/outlets, see the Marketing & Advertising guide.