Market Research Reports: EMU Subscriptions
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Mintel Market Research Reports This link opens in a new windowExtensive reports on US and European consumer product markets. Each report offers data and analysis of the competitive landscape, market-share analysis and consumer profiles. Reports sometimes include data from Simmons Market Research.
NOTE: Every time you use the service, you must click on an agree button stating that the Mintel market research reports will only be used for academic research, and will not be used to benefit a company. -
Sports Market Analytics This link opens in a new windowSubject: Sport Fan Market, Sports Industry, Sporting Goods, Recreation, Pro Teams, Collegiate Sports
Info type: market research reports, participation statistics, demographics, customer expenditure statistics, directory info, articles on market trends.
Access Tips: If tables don't display properly, try using Internet Explorer browser.
Industry Overviews
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Standard & Poors NetAdvantage This link opens in a new windowThese up-to-date reports are very high quality!
Although written for investors, NetAdvantage's Industry Surveys can be used for other purposes. Industry reports provide trend information, how an industry operates, industry statistics, comparative financials of major players, and more information sources. Surveys cover broadly defined industries, but often include valuable info on key sub-industries. Updated twice a year.
Use Industries tab to browse industries
OR search for a company profile and follow Industry Survey links on left
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Industry Research GuideYou'll find more sources of industry information on this research guide--such as sources for industry ratios, market share, statistics, associations, etc.
Market Research Firm Web Sites
If you already found a good report in Mintel, you may want to skip links in this box. If your market is not covered by Mintel (such as industrial products), then "gleaning" a little info from these sites can be useful. Warning: You can't get the full reports, so looking at these sites can be a little frustrating!
Although EMU does not have a subscription for reports from the firms listed below, you can sometimes gather useful info on market research firm sites. Sometimes press releases or report brochures/summaries offer trend info or key data, such as market size. Browsing a report table of contents can give you ideas on competitors, global issues, and new products, or other aspects of the market that merit further investigation via article research or other sources.
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InformaMarket Trends reports on Pharma, Telecoms & Media, Health & Nutrition, Aviation and Specialism (which is trust in media). Full reports are too expensive to buy; however the trends include useful info such as the rate of market growth, forecast of market size, or other statistics.
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ForresterForrester is known for reports on IT & technology sectors. Use search box to explore. May be able to find statistical charts on your topic.
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FreedoniaReports on many industries, especially useful for industrial products. Full reports too expensive for students; but report description may offer info such as industry growth forecast. Industries include automotive & transportation, chemicals, construction & building materials, electronics, energy/power equipment, household appliances, industrial components & equipment, biotechnology & medical products, packaging, & plastics.
Full reports cost $$$ - but bits of useful info on site. -
Frost & SullivanCovers industrial sectors that many firms don't cover; conversely F&S doesn't tend to cover consumer market products. Sectors include aerospace & defense; automotive & transportation; chemicals & materials; food & beverage ingredients; electronics (including semiconductors); environment & energy; healthcare; industrial automation; & communication technologies.
Press releases on site may give some key statistics.
See Also
Researching Markets
A useful approach to researching a market:
1. Look for market research and industry reports relevant to your market.
2. Read these reports and look at the footnotes to identify additional information you would like to find.
3. Look for further information in articles or using the links on pages of this guide.
4. If needed, conduct your own primary market research.
Where else to look
In addition to the sources on this guide, sources from the Industry Research guide may be useful.
If you are researching competitors or market share, see the Company Research guide.
If you are researching international markets, see the International Business guide.
If you are researching media campaigns/outlets, see the Marketing & Advertising guide.