Anxiety Index - JWT
"It tracks the levels and intensity of consumer anxiety and, importantly, the drivers of anxiety. The index examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime, etc.—and economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex also uncovers consumer insights that help inform business and marketing strategies during times of high or low anxiety." More content from JWT might be found in the warc database.