Market Research

"National- and state-based research on the needs, concerns, and interests of AARP members and the 50+ population as a whole." Topics include shopping behavior, internet & social media use, pet ownership, health issues, transportation, etc.

American Attitudes: Who Thinks What About the Issues That Shape Our Lives provides results from the General Social Survey by the University of Chicago’s National Opinion Research Center (NORC). Survey topics include numerous questions related to government, work, health, global warming, personal outlook, etc.

"ACSI measures satisfaction with over 200 companies in 43 industries..." ACSI tracks customer satisfaction over time. "Companies can use the data from the Index to assess customer loyalty, identify potential barriers to entry within markets, predict return on investments, and pinpoint areas in which customer expectations are not being satisfied." Scores are available for industries and some companies.

"It tracks the levels and intensity of consumer anxiety and, importantly, the drivers of anxiety. The index examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime, etc.—and economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex also uncovers consumer insights that help inform business and marketing strategies during times of high or low anxiety." More content from JWT might be found in the warc database.

The National Endowment for the Arts partnered with ICPSR to take over the content of CPANDA. Data has migrated to the National Archive of Data on Arts and Culture (NADAC). The CPANDA literature database will remain on this site for now. The articles are good, but somewhat dated.

Most Gallup polls focus on politics, but a few may be useful for marketers.

Use keyword searches to find reports or browse by date. Many polls are useful for marketers, even though most are on political topics.

Includes polls on both consumer attitudes and social issues.

J.D. Power is a market research firm often quoted in automotive industry news. Much of the info isn't free, but there are consumer ratings by brand and some free reports on the site.

The Pew Research Center conducts public opinion polling, demographic research, content analysis and other social science research on politics, media and news, social trends, religion, internet and technology, science, Hispanics, and Global issues.

This reputation management firm, conducts yearly worldwide surveys to develop a list of most respected companies. Site offers survey results and articles on corporate reputation topics..