IMC 605 & 606 - Creative Message Strategy & Media Strategy

Scholarly v. Popular

If you are looking at a research article or an empirical article, the article will most likely also have a Methods or Methodology section.

 

Using ProQuest One Business (ProQuest PowerSearch)

Getting full-text articles

Using Google Scholar

Note: The Advanced Search mentioned in this video can now be found in a menu you can access using the icon in the top left corner that looks like 3 bars.

Finding Known Articles

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Librarian

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Amy Fyn
Subjects: Business, Economics
  • Last Updated: Dec 12, 2024 2:10 PM
  • URL: https://guides.emich.edu/imc605
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