IMC 605 & 606 - Creative Message Strategy & Media Strategy

Hello!

IMC 605 students -

This page lists sources that are most likely to be helpful for your assignment. Additional sources can be found behind the green tabs at left.

Some of these are easy to use, and some are a little tricky. The videos and tips on the How to Find Articles page may help with article research. If you run into trouble, see the Research Help page for ways to get advice.

Best Bets for Market Research/Customer Demographics

Best Bets for Issues Research

Best Bets for Researching Local Markets

Best Bets for Ad Expenditure Research

Standard Rate and Data Service - SRDS

Each section of SRDS works differently.  The Learn About links have short instructional videos. These will save you time in figuring these out!

Best Bets for Article Research

Articles can be used to find info on brands, consumer trends, international markets, and new products, and legislation.

More Research Guides

Get Research Help

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Question form for email or phone replies

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