IMC 605 & 606 - Creative Message Strategy & Multichannel Media

Hello!

IMC 605 students -

This page lists sources that are most likely to be helpful for your assignment. Additional sources can be found behind the green tabs at left.

Some of these are easy to use, and some are a little tricky. The videos and tips on the How to Find Articles page may help with article research. If you run into trouble, see the Research Help page for ways to get advice.

Best Bets for Market Research/Customer Demographics

How to Find the Info in Mintel Reports

The Mintel interface has recently been "improved" and the new interface is pretty awkward. If you aren't careful, it is easy to miss the "meat" of the reports. Students often don't find the full report info - these tips will help:

1. The downloads section does not contain the full report.

2.
Look in the sections under Report Content (in purple).
    The pages are organized in 5 sections:
     Overview
     Market
     Consumer
     Brand/Company
     Data
     Click on a section to see page titles; click on a title for page text.

 3. The pages often include statistical tables. The tables often are shortened and can be expanded.
      Look at the table bottom for the link Click here to show full table

4. From a page, you can use the purple Content Map button in the title box at top to view the 5 sections.
    Or use the purple arrow buttons near the Content Map button to page through the report.

Best Bets for Issues Research

Best Bets for Researching Local Markets

Best Bets for Ad Expenditure Research

Standard Rate and Data Service - SRDS

Each section of SRDS works differently.  The Learn About links have short instructional videos. These will save you time in figuring these out!

Best Bets for Article Research

Articles can be used to find info on brands, consumer trends, international markets, and new products, and legislation.

More Research Guides

Get Research Help

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