MKTG 368w - Marketing Strategy

Industry Codes

To use some sources you will need a NAICS or SIC code for your industry.

North American Industry Classification System
The NAIC System assigns numerical codes to industries from two to six digits. Shorter codes represent broader industry sectors. Be sure to read the full description of the NAICS code, as it may include a broader array of products/services than you might assume.


Standard Industrial Classification Manual (at OSHA site)
The SIC system assigns numerical codes to industries from two to four digits. Shorter codes represent broader industry sectors. Be sure to read the full description of the SIC code, as it often includes a broader array of products/services than you might assume.

Industry Associations

Industry associations are a key source of statistics, trends, and other information. Although some associations will share key data only with members, many associations provide free information on their web sites. Industry information may also be found in periodicals published by associations (and these may be available in library databases).

Get Research Help

Use 24/7 live chat below or:

In-person Help Winter 2025 Mon-Thur: 10am - 6pm

Email or phone replies

Appointments with librarians

 Access Library and Research Help tutorials