MKTG 368 students -
This page lists sources that are most likely to be helpful for your assignment. The Green Buttonsto the left provide additional info.
Some of these are easy to use, and some are a little tricky. Check out the tips under the links.
If you run into trouble, you can:
1.) Try calling the Reference Desk at 734-487-2445
Often the staff members or librarians can very effectively walk you thru using a source over the phone.
2.) Use the chat box to the right to ask for help.
3.) Make an appointment with the Business Librarian - see Schedule Appointment link under photo.
Articles will be esp useful for investigating your controversies. Trade periodical articles may often be the most useful. You can find trade periodical articles in ProQuest's Business Scholarly & Trade and Factiva. Google Scholar may be less useful for this assignment as it is limited to scholarly articles
Mintel will have great customer/target market info for consumer products. If your product/service is not covered by Mintel, articles will probably be your best source. Or, look in other sources in the Market Research guide.