Hello!
MKTG 368 students -
This page lists sources that are most likely to be helpful for your assignment. The Green Buttonsto the left provide additional info.
Some of these are easy to use, and some are a little tricky. Check out the tips under the links.
If you run into trouble, you can:
1.) Use the chat box on this page or other Ask a Librarian options.
2.) Make an appointment with the Business Librarian - see Schedule Appointment link under photo.
Controversy Info Sources
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Opposing ViewPoints This link opens in a new windowEasy way to research timely or controversial topics - abortion, immigration, climate change, etc.
Access Tips: Also available via
mel.org
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Responsible Shopper by IndustryThis site by a nonprofit criticizes companies' performance on social issues. This page organizes the company reports by industry.
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The SAGE Encyclopedia of Business Ethics and SocietyThis eBook may have a good essay on your issue.
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See also: Association Web sitesSee Associations tab for ways to identify relevant industry associations. The industry association web site will often have policy documents related to controversial issues that are useful for the "industry slant" on the issue.
Article Research
Articles will be esp useful for investigating your controversies. Trade periodical articles may often be the most useful. You can find trade periodical articles in the ProQuest One Business database. Google Scholar may be less useful for this assignment as it is limited to scholarly articles
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ProQuest One Business This link opens in a new window
Key source for business articles.
Subjects: Accounting, Auditing, Business, Communications, Economics, Ed Leadership, Entrepreneurship, Finance, Health Admin, Hotel Restaurant Mgmt, Management, Public Admin, Technology
Info type: scholarly articles, professional articles, magazine articles, news, reports, dissertations
Brief Instruction Video: ProQuest Basics -
Google Scholar with EMU Full Text This link opens in a new windowSearch for scholarly materials.
Access Tips: Use link above to get access to EMU subscriptions with Findtext+ links.
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See Also: Business ResearchThis guide provides more sources of Business articles, books, reports, etc.
Customer Analysis - Target Market
Mintel will have great customer/target market info for consumer products. If your product/service is not covered by Mintel, articles will probably be your best source. Or, look in other sources in the Market Research guide.
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Mintel Market Research Reports This link opens in a new windowSubject: Market research for consumer products in U.S. and Europe
Info type: market research reports, customer demographics, competitive analysis, market-share analysis, articles on market trends
Access Tips: Academic use only. -
ProQuest One Business This link opens in a new window
Key source for business articles.
Subjects: Accounting, Auditing, Business, Communications, Economics, Ed Leadership, Entrepreneurship, Finance, Health Admin, Hotel Restaurant Mgmt, Management, Public Admin, Technology
Info type: scholarly articles, professional articles, magazine articles, news, reports, dissertations
Brief Instruction Video: ProQuest Basics
Industry Overviews
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Standard & Poors NetAdvantage This link opens in a new windowHigh quality information. NetAdvantage Industry Surveys provide in-depth information on trends, how the industry operates, industry statistics, comparative financials of major players, and more sources of information such as professional associations and related publications. Surveys cover broadly defined industries, but often include information on sub-industries. Updated twice a year.
Click on Industry Surveys tab to browse industry reports.
OR Click on the Companies tab to type in the company name and you can use the left side menu under Research to see the related Industry Survey report. Help links to video tutorials. -
Mintel Market Research Reports This link opens in a new windowExtensive reports on US & European consumer markets. Offers data and analysis of competitive landscape, market-share analysis, consumer profiles, & sometimes data from Simmons Market Research. Content may only be used for academic research--may not be used to ultimately benefit a company.
EMU students/faculty for ACADEMIC USE ONLY.
Access off campus with My.Emich login.
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Business Monitor International Industry ReportsReports on international industries (including U.S.) with industry SWOT analysis, market trends, forecasts, & competitive data. Accessed via ProQuest.
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First Research Industry ReportsBriefer than S&P Industry Surveys, but may include some industries not covered by S&P. Also, may address some issues not easily found such as HR issues for the industry, description of marketing in the industry, some benchmarking figures. Access via ProQuest. Sort the reports by date, as many of the reports are older.