MGMT 388 - Intro to Entrepreneurship

Consumer Lifestyles

In addition to sources below, you can try looking for articles on lifestyle topics using sources under the Articles tab.

Lifestyle Market Analyst

Have you ever filled out a product warranty form with questions on your lifestyle, hobbies, etc.?

Data from these questions (and other sources) are used to create the info in this book. You can use the book to:

  • Discover demographic and lifestyle characteristics of specific areas of the country
  • Discover demographic, geographic, and related interest patterns of people who pursue a specific activity, such as golf, foreign travel, owning a dog, etc.
  • Discover demographics and lifestyles of specific population segments, such as single males age 18-34

It also lists consumer magazines and direct mail lists that reach certain lifestyle segments.

EMU owns the 2005 ed. in hard copy format.

Ask at EMU Library checkout desk for
Lifestyle Market Analyst
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HF 5415.33 .U6 L54

 

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