Population Demographics
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Mintel Market Research Reports This link opens in a new windowSubject: Market research for consumer products in U.S. and Europe
Info type: market research reports, customer demographics, competitive analysis, market-share analysis, articles on market trends
Access Tips: Academic use only. -
Statista This link opens in a new windowSearch for statistics, demographics, opinions, data series and studies on many topics and industries. Useful for all subject areas.
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Census DataThe U.S. Census Bureau offers so much information that this site can be a bit overwhelming. You can find statistics on population, housing, businesses, and local governments broken down by state, city, county, or zip code.
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Census Data MapperUse this source when a visual representation of U.S. demographics would be useful.
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Data By Subject - US CensusU.S. Census Bureau statistics on topics such as population projections, children, computer ownership and use, disability, grandparents, health insurance, language use, school costs, working at home, and numerous other population characteristics.
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Pew Research Hispanic Trends Project"The project conducts public opinion surveys that aim to illuminate Latino views on a range of social matters and public policy issues, including its annual National Survey of Latinos. It also publishes demographic studies and other social science research on a wide range of topics, including economics and personal finances, Hispanic/Latino identity, education, health care, immigration trends, the Latino vote, technology adoption, youth and work and employment. The project is well-known for its estimates of the unauthorized immigrant population in the U.S."
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Pew Social and Demographic TrendsStudies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis.
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SEMCOG Community ProfilesThe Southeast Michigan Council of Governments provides detailed population and land use statistics for communities in southeast Michigan. Population statistics include monthly population estimates, employment change by community, long-range regional forecasts, and more. Land use statistics include reports on residential construction, nonresidential development, and manufactured housing, as well as online land use mapping options.
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State & County QuickFacts (also includes cities)This U.S. Census Bureau site offers quick access to population and housing statistics for states, counties, and cities.
Guide to Demographics on the Web
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A to Z Guide to American Consumers: Quick Links to Free Demographics - eBook
Arranged alphabetically by specific topics, gives web sites for demographic info.
International Population Stats
See resources linked from:
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International Business research guideDemographics can be found in sources under the Country Info tab and the Statistics tab.
Other Ways to Find Demographic Statistics
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Statistics A-ZStatistics can be difficult to locate. This guide links to many sources of stats by topic.
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Article DatabasesYou can sometimes find demographic statistics in articles.