AMA 453W/553 - Marketing the Arts

The Sustain Arts research team located, gathered, cleaned, reconciled, integrated, and analyzed more than a dozen highly-relevant national, regional, and local data sets to tell a story about the arts and cultural sector in the region. There is a complete report available for download on this page.

Shows time spent in leisure and sports activities.

Americans for the Arts conducts extensive primary research and compiles critical secondary research on all aspects of the arts and culture industry.

This project was completed in 2016. Americans for the Arts 2016 Index report delivers a 2013 score of the health and vitality of the arts in the U.S. Look up specific states and counties to see data on consumer expenditures, revenues, number of nonprofits and arts support.

Since 1982, the NEA’s Survey for Public Participation in the Arts (SPPA) has been the largest, most representative survey of adult patterns in arts participation.

Search by dataset or publication or by keyword to find data or reports on various arts-related topics.

This online magazine features articles on engaging audiences with art.

Insight Reports address topics such as national financial and operating trends for arts and cultural organizations, State of the Arts:Arts Vibrancy Insights in all 50 states