Extensive reports on US and European consumer product markets. Each report offers data and analysis of the competitive landscape, market-share analysis and consumer profiles. Reports sometimes include data from Simmons Market Research. Content may only be used for academic research and may not be used to ultimately benefit a company. NOTE: First time users will need to set up a personal account using their My.Emich email address and a password.
Subject: Sport Fan Market, Sports Industry, Sporting Goods, Recreation, Pro Teams, Collegiate Sports Info type: market research reports, participation statistics, demographics, customer expenditure statistics, directory info, articles on market trends. Access Tips: If tables don't display properly, try using Internet Explorer browser.
Find Datamonitor reports in Business Insights database: 1. Choose Industries tab 2. Use box in left column to Search by Industry Name (NAICS). 3. Open an Industry Profile 4. Look for Related Content box and choose Market Research
Datamonitor reports have less detail than Mintel, but they cover many industries and countries.
These up-to-date reports are very high quality! Although written for investors, NetAdvantage's Industry Surveys can be used for other purposes. Offers info on trends, how industry operates, industry statistics, comparative financials of major players, and leads to more sources. Surveys cover broadly defined industries, but often include valuable info on key sub-industries. Updated twice a year. Use Industries tab to browse industries OR search for a company profile and follow Industry Survey links on left
Searching the Industries section of this database by keyword or NAICS code may get you an industry overview, rankings, market share stats, industry assns, or articles on the industry. Quality of info is variable--so evaluate critically. Also available via mel.org
You'll find more sources of industry information on this research guide--such as sources for industry ratios, market share, statistics, associations, etc.
Market Research Firm Web Sites
If you already found a good report in Mintel, you may want to skip links in this box. If your market is not covered by Mintel (such as industrial products), then "gleaning" a little info from these sites can be useful. Warning: You can't get the full reports, so looking at these sites can be a little frustrating!
Although EMU does not have a subscription for reports from the firms listed below, you can gather some useful info on market research firm sites. Sometimes press releases or report brochures/summaries offer trend info or key data. Browsing a report table of content can give you ideas on aspects of the market that merit investigating in articles and other sources.
Reports on a wide array of industries in many countries. Reports are too expensive for students; however the report ads often include useful info such as the rate of market growth, forecast of market size, or other statistics. Covers automotive industries, energy, financial services, food & drink, pharmaceuticals & healthcare, technology, logistics and transportation, and personal care products. Includes B2B industries. Full reports cost $$$$. Some Datamonitor reports can be found in Business Insights database.
Despite "euro" in the name, Euromonitor covers the whole globe. Strong coverage of consumer product markets in 200+ countries. Although full reports are too expensive for students, report descriptions sometimes include a small amount of useful info. Searchable blog can yield brief articles on your product. Full reports cost $$$$ - but sometimes useful info can be gleaned at site.
Reports on many industries, esp industrial products. Full reports too expensive for students; but report description may offer info such as industry growth forecast. Industries include automotive & transportation, chemicals, construction & building materials, electronics, energy/power equipment, household appliances, industrial components & equipment, biotechnology & medical products, packaging, & plastics. Full reports cost $$$ - but bits of useful info on site.