Research Guides: Marketing & Advertising: Scholarly Articles

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ProQuest One Business This link opens in a new window
Key source for business articles.
Subjects: Accounting, Auditing, Business, Communications, Economics, Ed Leadership, Entrepreneurship, Finance, Health Admin, Hotel Restaurant Mgmt, Management, Public Admin, Technology
Info type: scholarly articles, professional articles, magazine articles, news, reports, dissertations
Brief Instruction Video: ProQuest Basics

Eastern Michigan University Digital Commons
Contains scholarly research from Marketing faculty as well as Senior Honor's theses.

Google Scholar with EMU Full Text This link opens in a new window
Search for scholarly materials on any topic
Info type: scholarly articles, books, research reports, theses, working papers, cited sources
Access Tips: Use link above to get access to EMU subscriptions with Findtext+ links.
If this link does not work and you receive an error message from Google then use this alternate link to Google Scholar and also set your Google Scholar preferences to show EMU library access links.
Search Instruction: Google Scholar Video
PsycINFO This link opens in a new window
Subjects: Psychology, Business, Communication,
Info type: scholarly articles, book info, conference papers, dissertations