MKTG 640 - Integrated Marketing Communications

Publishes articles on all aspects of the advertising industry.

Includes articles on brand marketing strategies and trends formerly found in BrandWeek.

IJA "publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC)."

IJIMC "is devoted to dissemination of info about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results."
For past issues, use menu in header.