MKTG 640 - Integrated Marketing Communications

Current News on the Media

These are all free web sites.

Online Advertising Networks & Platforms

Standard Rate and Data Service - SRDS

Each section of SRDS works differently.  The Learn About links have short instructional videos. These will save you time in figuring these out!

Internet and Mobile


EMU has an SRDS subscription for consumer magazines, websites, and tv and cable ad rates (see above). However, the sources below are also useful.


Out of Home

Product Placement



Note: Unfortunately, it is usually not possible to find published rates for TV ads. Your options are to:
1. estimate TV ad costs based on historical cost trend info
2. contact the TV channel to ask about rates

All Media

eBooks on Media Planning

Get Research Help

Use 24/7 live chat below or:

In-person Help Summer 2024 Mon-Thur, 11am - 3pm

Email or phone replies

Appointments with librarians

 Access Library and Research Help tutorials


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Amy Fyn
Summer 2024: Available May 6 - June 19.
Subjects: Business, Economics