Marketing & Advertising

"The Adcraft Club of Detroit provides support and direction for those involved and interested in the advertising industry in metro Detroit. This involves the continuing education of our members, assisting young professionals to enter the industry, networking and social opportunities for members, and cultivating the voice of advertising as a resource for our greater community." This site also has job postings.

This chapter of the American Advertising Federation provides networking, professional development, and award recognition for advertising and marketing professionals in west Michigan.

"We collaborate with business and community partners on the evolving nature of digital engagement."

A scholarly association for marketing professors.

"The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families."

The AEF site offers free educational materials for college students and professors such as case studies, book excerpts, and online videos (including clips of CLIO award winners).

"The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications."

"The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education."
Membership required for most content on the site. Journal of Advertising and Journal of Interactive Advertising are available via EMU Library subscriptions

"the national trade association representing the advertising agency business in the United States."

"The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. "

"The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide." Site includes summaries of research findings.

Professional organization for business to business marketing.

This trade association offers news, articles, research reports, ethical best practices, and job postings on it's web site.

"a global professional organization that strives to enhance the image of email marketing and communications"

IAB is a trade association for "online, interactive broadcasting, email, wireless and interactive television media companies." The IAB site has educational materials on interactive marketing including case studies, research summaries, industry statistics, and industry guidelines.

An international "association representing providers and users of market, social, and opinion research, and business intelligence." Has a UK focus.

A non-profit trade association for companies that are "players in the mobile marketing value chain." Site offers brief articles and case studies, a glossary of mobile marketing terms, and job listings for free. Other content may be for sale or for members only.

A group of online advertising companies that have developed codes of conduct for self-regulation of interest-based online and mobile advertising. Site includes the codes of conduct.

The One Club is a "non-profit organization for the recognition and promotion of excellence in advertising." Site has brief information on recent winners of various competitions.

The American Association of Advertising Agencies provides a long list of links to advertising related associations.