Research Guides: Marketing & Advertising: Marketing Journals

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Search here for journal, magazine or newspaper titles. If you're looking for articles on a topic, use the databases.

Examples: Newsweek, Journal of Educational Psychology.

Marketing Journals

These links take you to a source with recent issues of the journal. Additional issues (years) may be available via other sources. Use Find Journals by Title (above) to find other journals or alternate sources for the journals below.

Advances in Consumer Research
Advances in Consumer Research, the proceedings of the Association for Consumer Research, can be searched and read at the association site.
Advertising & Society Review
A "scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy."
Corporate Communications
Double blind peer reviewed journal covering "issues arising from the increased awareness that an organization's communications are part of the whole organization, and that the relationship an organization has with its external publics requires careful management."
Creativity Research Journal
Creativity Research Journal publishes scholarly research on creativity-- including the following approaches: behavioral, clinical, cognitive, cross-cultural, developmental, educational, genetic, organizational, psychoanalytic, psychometric, and social.
European Journal of Marketing
Double blind reviewed articles on marketing topics.
Industrial Marketing Management
"Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles."
International Journal of Advertising - search
The International Journal of Advertising (IJA) includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
International Journal of Research in Marketing
The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.
Journal of Advertising
The Journal of Advertising is "devoted to the development of advertising theory and its relationship to practice."
Journal of Advertising Research
Journal published by the Advertising Research Foundation (ARF).
Journal of Consumer Marketing
"The Journal of Consumer Marketing is written by practitioners, consultants and marketing academics and is edited for people in marketing who desire to develop further insight into how people behave as consumers worldwide."
Journal of Consumer Psychology
The Official Journal of The Society for Consumer Psychology.
Journal of Consumer Research
"Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior."
Journal of Electronic Commerce Research JECR
JECR "is a quarterly peer-reviewed (double blind) journal with both paper and electronic publication. It provides an international forum for researchers and professionals to share their knowledge and report new advances on all topics related to electronic commerce theories and applications."
Journal of Interactive Advertising
"JIAD is an online refereed journal designed to promote our understanding of interactive advertising, marketing, and communication in a changing world."
Journal of Interactive Marketing
Publishes "original research in interactive marketing."
Journal of International Marketing
American Marketing Association's journal on global marketing issues.
Journal of Marketing
Flagship journal of the American Marketing Association.
Journal of Marketing Communications
Journal of Marketing Management
Journal of Marketing Research JMR
"JMR concentrates on marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians."
Journal of Product and Brand Management
"All articles appearing in the Journal of Product & Brand Management are double-blind refereed."
Journal of Public Policy and Marketing
The American Marketing Association's "forum for the research, findings, and discussion of marketing subjects related to business and government, including issues on nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade Commission and Food and Drug Administration."
Journal of Retailing
Double blind peer review journal for "theoretical and empirical research in the field of retail marketing."
Journal of Services Marketing
Double-blind refereed articles on services marketing.
Journal of the Academy of Marketing Science JAMS
"JAMS is the official journal of the Academy of Marketing Science. JAMS is a literature-based, scholarly journal devoted to the dissemination of theory and research in the substantive domain of marketing."
Marketing Intelligence & Planning
An edited journal that aims to "help practising managers translate conceptual models and market place information into usable marketing plans."
Marketing Letters
"Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 20 pages in length) on marketing, the emphasis being on immediacy and current interest."
Marketing Science
"Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models." Most recent year is available only in paper at library.
Psychology & Marketing
"Psychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing."
Public Relations Review
"The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field."
Qualitative Market Research
Double-blind reviewed journal on qualitative market research.

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