Marketing & Advertising

"As the 20th century was coming to a close, Advertising Age in 1999 launched a major project to chronicle the history of the era's advertising industry." This web site includes the most popular content from the resulting book.

This reference book by Matt Haig is subtitled "How the World's Top 100 Brands Thrive & Survive." Includes essays on many well known brands.

Brandchannel.com is an "online exchange about branding." The site offers full text articles on brand topics, online debates, case studies of brand successes and failures, whitepapers, a directory of brand experts, event calendar, career profiles, and job listings.

Interbrand is a leading brand consulting firm. The firm's web site includes studies that rank brands.

This section of the brand consulting firm Prophet's web site offers full text articles, whitepapers, and podcasts/webcasts on current brand topics.

The World Intellectual Property Organization (WIPO) offers a large free database of trademarks.

"Open Icecat contains more than half a million datasheets of IT, CE, Telecom and Office supply brands." Datasheets may include, brand name, manufacturer part number, categorization (UNSPSC based), product images, multimedia content (demos, product video’s), multilingual marketing text, standardized specifications for search & compare, leaflets & user manuals (PDF), options (related products), alternative products, general data: release date, modification date and logistic data: EAN/UPC code, weight & dimensions.
Open Icecat is free with registration; EMU does not have subscription to Full Icecat.