Marketing & Advertising

Which style do I use?

Use the style that your professor specifies.

If your professor lets you choose the style and you are a COB student, you may want to choose APA Style (as you are likely to be asked to use APA again in COB classes.)

APA Works Cited Examples - Articles

Articles

Electronic article with DOI (direct object identifier) -

Lau, C. (2010). A step forward: Ethics education matters! Journal of Business Ethics, 92(4), 565-584. doi:10.1007/s10551-009-0173-2

 

Electronic article with exact URL printed on article

Lanier, C. D. Jr. & Saini, A. (2008). Understanding consumer privacy: A review and future directions. Academy of Marketing Science Review, 12(2), 1-45. Retrieved from http://www.amsreview.org/articles/lanier02-2008.pdf

 

Electronic article with journal home page

DiGabriele, J. (2010). Applying forensic skepticism to lost profits valuations. Journal of Accountancy, 209 (4), 32-38. Retrieved from http://www.journalofaccountancy.com

 

Article in print form

Ensign, P. & Hebert, L. (2010). How reputation affects knowledge sharing among colleagues. MIT Sloan Management Review, 51(2), 79-81.

APA Author Format Tips

Use last name and initials:
Smith, A.
Kennedy, J. F.

Multiple authors (2-7):
Smith, A., & Kennedy, J.F.  (1960).
Smith, A., Kennedy, J.F., & Doe, J. (1961)

Multiple authors (8+)
"When authors number eight or more, include the first six authors names, then insert three ellipses, and add the last author's name." (APA Manual p 184):
Smith, A., Kennedy, J. F., Doe, J., Wong, P. L., Fry, B., Jones, K. ... Last, A. (1961).

Organization as Author:
American Management Association. (2009).

 No Author
"move the title to the author position, before the date of publication" (APA Manual p. 184):
Brain research needs new ideas. (2011, July 18). Wall Street Journal, p. A12.

APA Works Cited Examples - Books, eBooks, Reports, etc.

Book

Davenport, T. H. & Jinho, K. (2013). Keeping up with the quants: Your guide to understanding and using analytics. Boston: Harvard Business School Press.

 

AMA Management Handbook chapter (NetLibrary eBook version)

Capon, N. (1994). The product life cycle. In Hampton, J. J. (Ed.), AMA Management Handbook (3rd Ed.). Retrieved from NetLibrary.

 

Books24x7 eBook

Finnegan, R. P. (2010). Rethinking retention in good times and bad. [Books24x7 version].

 

Conference Board Report

Greenes, K. & Piktialis, D. (July 2008).  Bridging the gaps: how to transfer knowledge in today's multigenerational workplace (Research Report No. R-1428-08-RR). Retrieved from Conference Board Business Knowledge Research database.

 

 

S&P Industry Survey

Leon, K. (January 5, 2012). Homebuilding. In Standard & Poor's Industry Surveys. Retrieved from S&P NetAdvantage database.

 

 

Mintel Report

Tip: Use the analyst as the author--you can find the analyst on the main page of the report. 

Frank, J. N. (July 2012). Healthy Snacking. Mintel Market Research Report. Retrieved from Mintel database.

 

 

Hoover's Company Record in ProQuest (Business - Scholarly & Trade)

Nike, Inc. (September 15, 2012). Hoover's Company Records. Retrieved from ProQuest database.

 

 

WSJ Article

Weisman, J.  (2010, March 23). Parties joust over next steps on health. Wall Street Journal;(Eastern ed.), Retrieved from http://online.wsj.com

 

 

10-K Report (SEC filing)

McDonald's Corporation. (February 24, 2014). 10-K Form. Retrieved from http://www.sec.gov/edgar/

 

 

Web Site

Starbucks Corporation Web Site. (May 8, 2015). Company information. Retrieved from http://starbucks.com/about-us/company-information

APA Style

These links offer advice for using APA Style and have enough information for most student papers.

What is a doi ?

DOI stands for Direct Object Identifier. DOIs are used to identify electronic articles and function much like the ISBNs that you are used to for textbooks.

Unlike a web address, the DOI for an article never changes. APA Style recommends that you include a DOI when available.

Where do I find a DOI?
The DOI is often printed on the first page of journal articles--sometimes at the top of the page and sometimes at the bottom. You will recognize it, because it usually is preceded by doi: and the number always starts with 10.

Some articles will not have a DOI, especially non-scholarly articles or older articles.

Harvard Citation Style