MKTG 640 - Integrated Marketing Communications

Key Resources

Advertising Red Books

IMC Trade Periodicals

IMC Scholarly Journals

This is a selected list of journals that publish articles on IMC topics.

Ask a Librarian

Use 24/7 live chat below or:

In-person Help Summer 2024 Mon-Thur, 11am - 3pm

Email or phone replies

Appointments with librarians

 Access Library and Research Help tutorials

Research Guides

These research guides are esp. useful for IMC: