IMC Research - MKTG 640 - Integrated Marketing Communications - Research Guides at Eastern Michigan University

Key Resources

ProQuest One Business
Key source for business articles.
Subjects: Accounting, Auditing, Business, Communications, Economics, Ed Leadership, Entrepreneurship, Finance, Health Admin, Hotel Restaurant Mgmt, Management, Public Admin, Technology
Info type: scholarly articles, professional articles, magazine articles, news, reports, dissertations
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Info type: scholarly articles, books, research reports, theses, working papers, cited sources
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IMC Trade Periodicals

Advertising Age
Publishes articles on all aspects of the advertising industry.
Adweek
Includes articles on brand marketing strategies and trends formerly found in BrandWeek.

IMC Scholarly Journals

This is a selected list of journals that publish articles on IMC topics.

International Journal of Advertising
IJA "publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC)."
International Journal of Integrated Marketing Communications
IJIMC "is devoted to dissemination of info about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results."
For past issues, use menu in header.
Journal of Advertising
The Journal of Advertising is "devoted to the development of advertising theory and its relationship to practice."
Journal of Advertising Research
Journal published by the Advertising Research Foundation (ARF).
Journal of Interactive Marketing
Publishes "original research in interactive marketing."
Journal of Marketing
Flagship journal of the American Marketing Association.
Journal of the Academy of Marketing Science JAMS
"JAMS is the official journal of the Academy of Marketing Science. JAMS is a literature-based, scholarly journal devoted to the dissemination of theory and research in the substantive domain of marketing."

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