Marketing & Advertising

Publishes articles on all aspects of the advertising industry.

Includes articles on brand marketing strategies and trends formerly found in BrandWeek.

This free web site can be searched by keyword to find many charts with statistics on advertising & marketing topics, including conversion rates, consumer opinions, advertising trends, spending, media stats, etc. It summarizes content from many reputable sources mentioned on this guide. The By Topics menu (top bar) may also be helpful.

You must register to download this presentation. It includes costs for 30 second spots on a limited list of programs, and many other advertising related statistics.

Ad spending, Media spending, Agencies Market Share, and Consumer information.

Offers profiles of ad firms, rankings of agencies, and numerous advertising industry statistics. Also special reports on topics such as the Hispanic market, global marketing, brands, advertising media, interactive marketing, and search marketing.
Some reports free, some reports free with registration, and many subscription only.

Statistics by broad industry category from Schonfeld and Associates.

A free registration gains access to a rich Knowledge & Ideas library of articles and online videos on topics related to advertising, customer loyalty, marketing, and media strategy. Content is especially strong for topics related to digital marketing and to the affluent market.

Info on advertising trends.
EMU doesn't have a subscription to the fee-based parts of this Web site, but there is useful free information.

Quick stats on ad spending for the leading marketers and brands.

"Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness brings together valuable information and research from a wide-range of credible sources on the role and effectiveness of print in the marketing media mix." Offers statistics from surveys and studies related to various forms of print advertising, as well as a few case studies and links to reports and organizations related to print advertising.

Useful for ethical issues, "Commercial Alert's mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy."

News of recent sponsorship deals, lists of events and organizations seeking sponsors, a job bank, a lexicon of sponsorship related terms, surveys and statistics on sponsorship (including list of top spending sponsors). Most useful tool is a search by company to retrieve news on sponsorship activities.
Registration required for some content; some content subscription only