Key Trade Periodicals
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Advertising AgePublishes articles on all aspects of the advertising industry.
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AdweekIncludes articles on brand marketing strategies and trends formerly found in BrandWeek.
Quick Advertising Statistics
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Statista This link opens in a new windowSearch for statistics, demographics, opinions, data series and studies on many topics and industries. Useful for all subject areas.
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MarketingCharts.comThis free web site can be searched by keyword to find many charts with statistics on advertising & marketing topics, including conversion rates, consumer opinions, advertising trends, spending, media stats, etc. It summarizes content from many reputable sources mentioned on this guide. The By Topics menu (top bar) may also be helpful.
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Ad Age Marketing Fact Pack - 2021You must register to download this presentation. It includes costs for 30 second spots on a limited list of programs, and many other advertising related statistics.
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Marketing Fact Pack 2018Ad spending, Media spending, Agencies Market Share, and Consumer information.
Advertising Red Books
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Advertising Red Books - now Winmo This link opens in a new window
Search for advertisers and agencies using the search box at the top of the page.
EMU's subscription does not include: upload a prospect list, Adbeat, WinmoTalk, or alerts.
Advertising Web Sites
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Advertising Age DatacenterOffers profiles of ad firms, rankings of agencies, and numerous advertising industry statistics. Also special reports on topics such as the Hispanic market, global marketing, brands, advertising media, interactive marketing, and search marketing.
Some reports free, some reports free with registration, and many subscription only. -
Advertising To Sales Ratios by Industry SectorStatistics by broad industry category from Schonfeld and Associates.
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IpsosA free registration gains access to a rich Knowledge & Ideas library of articles and online videos on topics related to advertising, customer loyalty, marketing, and media strategy. Content is especially strong for topics related to digital marketing and to the affluent market.
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Kantar Media Insight CenterInfo on advertising trends.
EMU doesn't have a subscription to the fee-based parts of this Web site, but there is useful free information. -
Print in the Mix Rochester Institute of Technology"Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness brings together valuable information and research from a wide-range of credible sources on the role and effectiveness of print in the marketing media mix." Offers statistics from surveys and studies related to various forms of print advertising, as well as a few case studies and links to reports and organizations related to print advertising.
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Public Citizen's Commercial AlertUseful for ethical issues, "Commercial Alert's mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy."
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Sponsorship.com by IEGNews of recent sponsorship deals, lists of events and organizations seeking sponsors, a job bank, a lexicon of sponsorship related terms, surveys and statistics on sponsorship (including list of top spending sponsors). Most useful tool is a search by company to retrieve news on sponsorship activities.
Registration required for some content; some content subscription only
Print Reference Book at EMU Library
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The Global Advertising Regulation Handbook
by
Publication Date: 2013Chapters describe advertising regulations in 21 countries, including Argentina, Australia, Brazil, Canada, Chile, China, Hong Kong and Taiwan, Colombia, Denmark, France, Germany, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom.
Selected eBooks
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Advertising: A Very Short Introduction
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The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. -
The Anatomy of Buzz Revisited
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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today"s online world. -
Sponsorship in Marketing
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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
3-user ebook
