Books & Reference
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Kellogg on Marketing - 2010ed. - eBook
Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today, including: Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding. -
The Handbook of Persuasion and Social Marketing by
Publication Date: 2014This three-volume set offers a holistic, scholarly view of social marketing. -
On Strategic Marketing by
Call Number: HF5415.13 .H368 2013 (3rd Floor)Publication Date: 2013Contains 10 articles from the Harvard Business Review. For example, figuring out what business you're really in; creating products that perform the jobs people need to get done; getting a bird's-eye view of your brand's strengths and weaknesses; and ending the war between sales and marketing.
General Marketing Sources on the Web
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Market Segmentation: A Guide to Sources of InformationThis guide from the Library of Congress describes "books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment. Also included are statistical books and other sources whose main focus is on a specific generational, ethnic or other group." Topics covered include segmentation by generations, ethnicity, geography, gender, sexual orientation, and liefstyle.
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Marketing SherpaThis site is recommended by Prof Matt Sauber. It has articles and case studies on many marketing topics including, B-to-B marketing, consumer marketing, online marketing, search marketing, email marketing, and more.
Some free content, but often access to full text requires subscription. -
MarketingProfs.comShort articles written by analysts, marketing professionals, and professors can be found on many marketing topics, such as advertising, branding, CRM, customer analysis, email marketing, global marketing, marketing metrics, research methods, search engine marketing, selling, strategy, web site usability, and more.
Most articles available after registering for free membership; some articles available only with paid subscription. -
MediaPostThis site offers resources for media, marketing and advertising professionals, including news briefs, media directories, and employment ads.
Many brief articles are free, research reports cost $$.
Marketing Terms
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Marketing Dictionary Monash UniversityBrief definitions of marketing terms. Because this dictionary was created by an Australian university, some terms have an Australian focus.
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IAB Interactive Advertising GlossaryThe Interactive Advertising Bureau, a trade association, hosts a collaborative glossary.
A few interesting Marketing videos
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The PersuadersPBS video explores marketing and advertising methods, including emotional branding, lifestyle segments, consumer desires, etc. Segments can be viewed online.
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The Merchants of CoolPBS video on marketing to teens can be viewed online. Interviews and other related material also available at the site.
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Business Video sourcesMore business videos online or DVDs at the library can be found here.