Marketing & Advertising

This guide from the Library of Congress describes "books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment. Also included are statistical books and other sources whose main focus is on a specific generational, ethnic or other group." Topics covered include segmentation by generations, ethnicity, geography, gender, sexual orientation, and liefstyle.

This site is recommended by Prof Matt Sauber. It has articles and case studies on many marketing topics including, B-to-B marketing, consumer marketing, online marketing, search marketing, email marketing, and more.
Some free content, but often access to full text requires subscription.

Short articles written by analysts, marketing professionals, and professors can be found on many marketing topics, such as advertising, branding, CRM, customer analysis, email marketing, global marketing, marketing metrics, research methods, search engine marketing, selling, strategy, web site usability, and more.
Most articles available after registering for free membership; some articles available only with paid subscription.

This site offers resources for media, marketing and advertising professionals, including news briefs, media directories, and employment ads.
Many brief articles are free, research reports cost $$.

Brief definitions of marketing terms. Because this dictionary was created by an Australian university, some terms have an Australian focus.

The Interactive Advertising Bureau, a trade association, hosts a collaborative glossary.

PBS video explores marketing and advertising methods, including emotional branding, lifestyle segments, consumer desires, etc. Segments can be viewed online.

PBS video on marketing to teens can be viewed online. Interviews and other related material also available at the site.

More business videos online or DVDs at the library can be found here.