Step 4: SEC Filings - MKTG 461 - Sales Operations Management - Research Guides at Eastern Michigan University

Hunt for Sales Details in SEC Filings

Finding info on sales practices of a specific company isn't easy!
One place where you can sometimes find surprising amounts of detail on a company are in the 10-K reports filed each year with the SEC.
The 10-Q has less detail, but you might find updated revenue figures in the 10-Q.

EDGAR - company search
All companies traded on U.S. stock exchanges must file various reports with the Securities and Exchange Commission (SEC). The SEC makes these reports available via EDGAR. This includes the 10-K, 10-Q, 8-K, proxy, registration, and other forms (but often not the Annual Report to Shareholders).

Thinking about Information Sources

SEC Filings

Why might info in an SEC Filing be more reliable than info in some other sources?

Advantage?

Disadvantage?