MKTG 461 - Sales Operations Management

Hunt for Sales Details in SEC Filings

Finding info on sales practices of a specific company isn't easy!
One place where you can sometimes find surprising amounts of detail on a company are in the 10-K reports filed each year with the SEC.
The 10-Q has less detail, but you might find updated revenue figures in the 10-Q.

Thinking about Information Sources

SEC Filings 

Why might info in an SEC Filing be more reliable than info in some other sources?