About Library Ebooks
The books below, which have been assigned in MKTG classes, are listed in alphabetical order by title.
Please read the tips, as many of these ebooks have use restrictions.
If the edition listed here does not match the edition assigned by your professor, you might want to ask the the professor before using the ebook version.
Unfortunately, many titles aren't sold in library ebook format. If your book isn't on this list, you may have another option. The library also has shared print copies of some texts on Course Reserves.
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MKTG books on Course ReservesThe library has hard copy books for some courses available at the Library Services Desk. Most of these will be for 2 hour in-library use. Use your EMU ID card to check these out. It's free!
MKTG Ebooks
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Advertising by Design, 3rd ed.
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Publication Date: 2016This book can be used by multiple students at the same time. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
Business to Business Marketing Management: A Global Perspective, 3rd ed.
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Publication Date: 2017/2018Scroll down the page to see the chapter table of contents, where you can download PDF copies of chapters. Note: If the ebook stops working, you may need to clear cookies from your browser settings. More tips for Taylor & Francis ebooks. -
Consumer Behavior: Building Marketing Strategy, 14th ed.
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Publication Date: 2019This is a 3-user ebook. If you are the 4th reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
Digital Marketing
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Publication Date: 2023This is a 1-reader-at-a-time ebook. If you are the 2nd reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks.
Funded by the GAMEABOVE alumni group. -
Engage! - The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
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Publication Date: 2011This is an unlimited ebook, so you won't ever get a "busy signal." You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. You can download this book to your computer for a week at a time. After the 7 days, you can download it again as many times as you want. More tips for ProQuest ebooks. -
Essentials of Marketing, 18th ed.
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Publication Date: 2023This is a 1-reader-at-a-time ebook. If you are the 2nd reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks.
Funded by EMU Student Government -
International Marketing, 19th ed.
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Publication Date: 2023/2024This is a 3-user ebook. If you are the 4th reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks.
Funded by EMU Student Government -
Marketing: The Core, 9th ed.
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Publication Date: 2021This is a 3-user ebook. If you are the 4th reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks.
Funded by EMU Student Government -
Sales Management: Analysis and Decision Making, 10th ed
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Publication Date: 2019This is a 3-user ebook. If you are the 4th reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks.
Funded by EMU Student Government -
Selling: Building Partnerships, 11th ed.
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Publication Date: 2021This is a 1-reader-at-a-time ebook. If you are the 2nd reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
Selling: Building Partnerships. 10th ed
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Publication Date: 2018This is a 1-reader-at-a-time ebook. If you are the 2nd reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events, 2nd ed.
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Publication Date: 2020Scroll down the page to see the chapter table of contents, where you can download PDF copies of chapters. Note: If the ebook stops working, you may need to clear cookies from your browser settings. More tips for Taylor & Francis ebooks.
Funded by EMU Student Government -
Sports Marketing, 4th ed
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Publication Date: 2023This is a 3-user ebook. If you are the 4th reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks.
