About Library Ebooks
The books below, which have been assigned in IMC classes, are listed in alphabetical order by title.
Please read the tips, as many of these ebooks have use restrictions.
If the edition listed here does not match the edition assigned by your professor, you might want to ask the the professor before using the ebook version.
IMC Ebooks
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Advertising by Design, 3rd ed.
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Publication Date: 2016This book can be used by multiple students at the same time. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
Conversion Optimization: The Art and Science of Converting Prospects to Customers
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Publication Date: 2011This is a 1-reader-at-a-time ebook. If you are the 2nd reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
Crisis Communications: A Casebook Approach, 4th ed.
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Publication Date: 2010This is a 1-reader-at-a-time ebook. If you are the 2nd reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
Engage! - The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
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Publication Date: 2011This is an unlimited ebook, so you won't ever get a "busy signal." You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. You can download this book to your computer for a week at a time. After the 7 days, you can download it again as many times as you want. More tips for ProQuest ebooks. -
Managing Customer Experience and Relationships
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Publication Date: 2016-11-14Wiley ebooks are easy to use. Scroll down the page to find PDFs for the chapters. More tips for Wiley ebooks. -
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th ed
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Publication Date: 2013/2014This is a 3-user ebook. If you are the 4th reader, you will get a "busy signal" and have to try again later. If you plan to rely solely on the ebook, it's wise to read ahead. You can only print a limited number of pages. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks. -
UX Research: Practical Techniques for Designing Better Products
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Publication Date: 2016This book can be used by multiple students at the same time. Be wary of using the download PDF option to read chapters, as this will quickly deplete your printing quota. Instead use Read Online, then print only specific key pages. More tips for ProQuest ebooks.
