Marketing & Advertising

Reports internet usage and e-commerce statistics from numerous sources. Includes monthly usage stats, internet usage by country, type of access stats, demographic stats, online ad stats, and numerous e-commerce related stats (online spending, opinion polls, shopping cart abandonment rates, etc.)

This company provides audience ratings and measurement services for e-commerce. The press releases on their site provide some useful information.

DoubleClick offers services to help companies with digital marketing. The Insight part of the DoubleClick web site offers full text of useful trend reports and research on online advertising, ecommerce, target demographics, internet audiences, etc.

Site offers "data, research, and analysis on e-business, online marketing, and emerging technologies." Although full reports are expensive, students may find the recent articles useful--these often include statistical charts. Examples of recent report topics include: online music sales, African Americans online, CRM spending, VoIP, email advertising, physician use of technology, etc.
Some free articles with statistical charts; full reports cost $$$

Papers by Google researchers on topics such as ad click prediction, measuring online audiences, ad auctions, online ad effectiveness, etc.

Search a word to see a chart showing popularity of the word as a Google search term.

Monthly magazine offers articles, statistics, and surveys related to e-commerce.
Many free articles at site; some content not free.

Internet statistics, broadband penetration, Facebook subscribers, and population data displayed by region and country. Data is often from Nielsen//NetRatings and International Telecommunications Union.

Educational materials related to online advertising and the use of technology platforms to automate ad purchases. Although there is a fee for courses, the site also offers free videos and articles.

"The Pew Internet & American Life Project produces reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life." Reports may give marketers insight on how consumers use the internet.