ECommerce/Internet web sites
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ClikZ StatsReports internet usage and e-commerce statistics from numerous sources. Includes monthly usage stats, internet usage by country, type of access stats, demographic stats, online ad stats, and numerous e-commerce related stats (online spending, opinion polls, shopping cart abandonment rates, etc.)
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ComScore Networks (including Media Metrix)This company provides audience ratings and measurement services for e-commerce. The press releases on their site provide some useful information.
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DoubleClickDoubleClick offers services to help companies with digital marketing. The Insight part of the DoubleClick web site offers full text of useful trend reports and research on online advertising, ecommerce, target demographics, internet audiences, etc.
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eMarketerSite offers "data, research, and analysis on e-business, online marketing, and emerging technologies." Although full reports are expensive, students may find the recent articles useful--these often include statistical charts. Examples of recent report topics include: online music sales, African Americans online, CRM spending, VoIP, email advertising, physician use of technology, etc.
Some free articles with statistical charts; full reports cost $$$ -
Google Research on Economics and Electronic CommercePapers by Google researchers on topics such as ad click prediction, measuring online audiences, ad auctions, online ad effectiveness, etc.
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Google TrendsSearch a word to see a chart showing popularity of the word as a Google search term.
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Internet Retailer MagazineMonthly magazine offers articles, statistics, and surveys related to e-commerce.
Many free articles at site; some content not free. -
Internet World StatsInternet statistics, broadband penetration, Facebook subscribers, and population data displayed by region and country. Data is often from Nielsen//NetRatings and International Telecommunications Union.
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New Marketing InstituteEducational materials related to online advertising and the use of technology platforms to automate ad purchases. Although there is a fee for courses, the site also offers free videos and articles.
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Pew Internet & American Life Project"The Pew Internet & American Life Project produces reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care, and civic and political life." Reports may give marketers insight on how consumers use the internet.
eReference
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Promotional Culture and Convergence
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Publication Date: 2013Ten contributions from leading theorists on contemporary promotional culture presents a guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema. 3-user ebook. -
Advertising Media Planning: A Brand Management Approach
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Publication Date: 2015The new edition of this text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. -
The Art of SEO
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Publication Date: 2015Three experts in search engine optimization share guidelines and techniques to help you plan and execute a comprehensive SEO strategy. Complete with an array of tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods.
